SEO helps your website to rank higher on search engines by improving your website’s structure, creating quality links, and researching relevant keywords. Having good and relevant content can attract more organic visitors. Therefore, doing SEO is crucial for the success of your business online, to grow your brand reputation, and to attract more customers to your website. Doing SEO gives you a competitive edge by increasing traffic, leads, and revenue for your website so that you can stay ahead in the digital landscape.