PPC is a common way for businesses to advertise on the internet. Businesses pay for each click on their ad that appears on search engines or other websites. This allows them to reach people who may be interested in their products or services, and they can select how much money they want to spend and track the performance of their ad. PPC can aid in increasing website traffic, brand awareness and potentially drive sales for a business. There are various types of ads available based on a business’s requirements. PPC is a critical tool in modern marketing.